Endorsement Policy
Effective Date: 10/17/2023
Last Updated: 03/24/2025
At Tragic Studio 804 LLC, we are committed to transparency and integrity in all endorsements, testimonials, and public communications. This Endorsement Policy applies to non-employees (including customers, brand ambassadors, influencers, independent contractors, bloggers, etc.) who publicly endorse our products or services ("you" or "Endorser").
An endorsement is any statement, product review, audio or video recording, online message, or other public communication that someone else is likely to believe reflects the Endorser’s opinions about products or services. TRAGIC STUDIO 804 LLC reserves the right to change, alter, or modify this Policy at any time without prior notice. If you do not agree to this Policy, then do not make an endorsement.
Endorsers are responsible for their own content and may be held personally liable for any commentary that violates the law. Gap Inc. may audit endorsements and may require amendments or terminate its relationship with you in the event of non-compliance with this Policy.
Endorsement Guidelines:
You may not make statements about a product or service you have not personally used, examined, or evaluated. Only endorse products you have personally used, evaluated, or have direct experience with.
You may only make statements that reflect your bona fide, honest opinions, findings, beliefs, or experiences. Endorsements by organizations must reflect the collective judgment of the organization. Your endorsements must reflect honest opinions, findings, and experiences, and must not be misleading or untruthful.
You may not make deceptive, misleading, untruthful, or unsubstantiated claims about TRAGIC STUDIO 804 LLC products or services.
You may not use TRAGIC STUDIO 804 LLC’s intellectual property (e.g., trademarks, logos, designs, or images) without the prior written consent of Gap Inc.
If you have access to proprietary or confidential information about Gap Inc. (including product, design, business, or financial information), you must keep it confidential, except as required by law
You may not publish nor provide any content when endorsing TRAGIC STUDIO 804 LLC products or brands that:
Contains content that is, or may reasonably be considered to be, hate speech, or promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, gender, religion, nationality, disability, sexual orientation, age, family status, or any other legally protected class;
Is lewd, obscene, sexually explicit, pornographic, inappropriate, or indecent;
Is hateful, tortious, defamatory, slanderous or libelous;
Is related to tobacco, alcohol, illegal drugs or substances, any criminal or illegal activity;
Discloses sensitive or personal data, either your own or others
Implies a political stance, personal belief, or point of view that could be skewed as those of Tragic Studio 804 LLC.
Infringes on the intellectual property, privacy, or publicity rights of others; or
Violates local, state, or federal laws or regulations, (including the Federal Trade Commission’s Guides Concerning the Use of Endorsements and Testimonials in Advertising and related FAQs).
If you have access to proprietary or confidential information about us, you must keep it confidential, except as required by law.
Disclosures: Endorsers must “clearly and conspicuously” disclose any “material connections” to TRAGIC STUDIO 804 LLC in all messages and communications concerning TRAGIC STUDIO 804 LLC products or services.
Disclosures should be:
Easy to notice and understand (e.g., using contrasting colors or prominent text).
“Clear and conspicuous” means a disclosure that is difficult to miss and easy to understand. Disclosures should:
Match the format of the associated endorsement. If the endorsement is visual, the disclosure should be too. If the endorsement is spoken, the disclosure should be too. If the endorsement is video (audio AND visual), the endorsement should be too.
Stand out from any other text or visual elements so that it is easily noticed.
Use differing size, contrast, location, etc. where possible.
Don’t mix a disclosure hashtag into a group of hashtags or links.
For video endorsements, superimpose the disclosure over the video in a reasonable font size (i.e., larger than standard captions) with contrast against the background of the video.
On Snapchat and Instagram Stories, you should superimpose the disclosure over the images on these platforms in a manner that is easy for your followers to read during the time that they see the image.
Included in every post or communication where an endorsement is made, not just in profile bios or prior communications.
Be unavoidable.
Don’t bury disclosures below a “read more” button
Include disclosures in each and every post, even if they are already in your profile or in prior communications.
Don’t assume a social media platform’s disclosure tool makes the disclosure unavoidable.
If an endorsement video is longer than a few minutes in duration, you should include multiple disclosures.
If an endorsement video will have on-screen ads, you should place the visual disclosure where it will not be obscured by those ads.
Not contradict or be inconsistent with anything else in the endorsement.
Must not be mixed into hashtags or links.
Unacceptable Hashtags for Disclosure:
#Thanks
#Collab
#Spon
#Ambassador
#Sweeps
#Endorsement
A “material connection” includes receiving payment, free or discounted products, early access to products or events, or any other benefits that may influence the credibility of your endorsement. This also includes familial, contractual, or personal relationships with Tragic Studio 804 LLC.
By following this policy, you help us maintain trust and credibility with our customers and ensure compliance with advertising laws. If you do not agree with these guidelines, please refrain from making an endorsement. Tragic Studio 804 LLC reserves the right to modify this policy at any time.